Philly Worldcup

Last summer, ahead of the FIFA World Cup, which was taking place across the US, Canada, and Mexico, several colleagues and I were approached by the Philadelphia Convention & Visitors Bureau (essentially the city’s tourism board) to help promote the city of Philadelphia. We had previously produced a video for them exploring the city’s historical role in the making of the United States. For this new project, several creative approaches and art directions were proposed, including my own, which I’m sharing here but was ultimately not selected.